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Pride Month

Pride Month is observed June 1- 30 in the U.S. to recognize the resilience and determination of the many individuals who are currently fighting and who have fought to live freely and authentically. 

Pride is the promotion of the self-affirmation, dignity, equal justice and equal opportunity, of LGTBQ+ (lesbian, gay, bisexual, transgender and queer) communities.

USA Truck unapologetically takes the stance that love, hope and kindness should rise above everything else. We show our unity and support of all of our team members and celebrate our many differences.


Pride events welcome anyone who feels like their sexual identity falls outside the mainstream — although many straight people join in, too.

LGBTQ …The term sometimes is extended to LGBTQIA, to include intersex and asexual groups. Queer is an umbrella term for non-straight people; intersex refers to those whose sex is not clearly defined because of genetic, hormonal or biological differences; and asexual describes those who don’t experience sexual attraction.


It’s largely credited to Brenda Howard, a bisexual New York activist nicknamed the “Mother of Pride,” who organized the first Pride parade to commemorate the one-year anniversary of the Stonewall uprising.


Bayard Rustin was an activist in the civil rights, gay rights, and socialist movements. He also was the lead organizer for the March on Washington in 1963. He was a proponent of nonviolent protest, a mentor to Dr. Martin Luther King, Jr., and the principal organizer of the landmark 1963 March on Washington for Jobs and Freedom. Rustin was gay and open about it, which had everything to do with why he remained in the background and is little known today in comparison to other leaders of the civil rights movement.

In 2013, Rustin was posthumously awarded the Presidential Medal of Freedom by President Barack Obama.


In 1978, artist and designer Gilbert Baker was commissioned by San Francisco city supervisor Harvey Milk — one of the first openly gay elected officials in the US — to make a flag for the city’s upcoming Pride celebrations.

Baker, a prominent gay rights activist, gave a nod to the stripes of the American flag but drew inspiration from the rainbow to reflect the many groups within the gay community.

A subset of flags represents other sexualities on the spectrum, such as bisexual, pansexual and asexual.


Every color of the original 1978 pride flag holds meaning.



Gilbert Baker, a friend of San Francisco’s openly gay City Supervisor Harvey Milk, designed the first rainbow flag. The eight-color flag first flew over the San Francisco Gay Freedom Day Parade in June of 1978.


Under the leadership of activist Amber Hikes and following an outcry over racism in Philadelphia’s Gayborhood, Philadelphia’s Office of LGBT Affairs developed the rainbow flag to incorporate black and brown stripes to include people of color.


Designer Daniel Quasar creates the “Pride Progress Flag”, which combines elements of the 2017 Philadelphia flag and the trans flag with the traditional rainbow flag. According to Quasar, the colors in the chevron represent trans individuals, people of color, those living with HIV/AIDS, and deceased members of the LGBTQ+ community.


In 2021, the Pride flag received another makeover — this time to be more inclusive of intersex people. Intersex columnist and media personality Valentino Vecchietti designed the new rendition of the rainbow Pride flag.

In Vecchietti’s rendition, a purple circle superimposed over a yellow triangle has been added to the chevron on the left half of Quasar’s design — an homage to the popular 2013 intersex flag designed by Australian bioethicist and researcher Morgan Carpenter.